We are stoked to announce a very exciting new road cycling shoe to MC in partnership with bold new enterprise UDOG from Italy.
In advance and in celebration of the launch, MC Velo members will receive a free pair of (very comfy and stylish) UDOG socks with every pair. This is a very limited offer and available for the first 20 pairs sold only.
MC is bringing both models and colours (white, black) to the store. If there is a specific size you need, please let us know.
This is a retail in-store exclusive for MC & UDOG. The MC Clubhouse will be the only bricks and mortar store that you will be able to (try before you) buy from!
TENSIONE is the first ever cycling shoe that wraps the rider's feet from bottom to top, improving both comfort and support.
The TENSIONE incorporates a patented dynamic system that hugs the metatarsal area of your feet from the instep to the bridge for an optimum fit called Tension Wrap System. It features a dynamic system of TPU laminated straps that wrap the insole from one side of the shoe to the other. The hybrid lace-up closure system provides 18 points of contact between the foot and the shoe upper holding your foot for complete support during the entire pedal stroke.
The shoe has been developed with comfort in mind. TENSIONE is shaped to offer a generous toe box and a deep heel cup.
The design is also intentionally minimalist, eliminating all plastic and metal hardware which typically create pressure points.
The hybrid lace-up closure system allows UDOG to use upper materials that are softer and more comfortable when compared to standard cycling shoes while minimizing stitching. The upper is made of innovative 3D technical mesh, that produces a material that is light, soft and breathable.
Lace-up Closure System
UDOG opts for the lace-up closure system for three reasons: laces create more even distribution of pressure, they offer a more understated and stripped aesthetic, they are critically more comfortable and lighter.
TENSIONE laces have been carefully selected and tested to identify the ideal material for a high-performance cycling shoe. Traditional laces tend to loosen while pedaling, TENSIONE uses proprietary laces that are a flatter construction which creates a better knot and guarantees the best fitting shoe from the most demanding crit races to the longest endurance rides.
TENSIONE comes with a composite carbon-nylon outsole developed with a directional ventilation channel, integrated rubber heel and toe caps.
The outsole features a large metatarsal platform for easy cleat engagement, and generous fore/aft bolts adjustments for precise fitting.
CIMA, translates as ‘summit’, is a lightweight climber’s shoe: super stiff, comfortable, breathable and fast drying.
CIMA features UDOG’s knit technology, designed to create a unique upper shoe that is lightweight, supportive, breathable and waterproof.
The upper is a one-piece seamless made of engineered knit material, the most sophisticated and innovative material in cycling shoes. By eliminating all plastic and metal components, the entire upper features minimal stitching and TPU layers to get the best out of the material and provide unparalleled comfort. The super-soft sock-like material adapts to any foot shape and every fit, while different technical knit patterns are used within the single knit upper for optimal performance and comfort.
CIMA utilizes a tight-knit construction in the medial arch area to provide dynamic support, and a more breathable construction in the toe box for flexibility to fit any foot shape.
Lace-up Closure System
UDOG opt for the lace-up closure system for three reasons: laces create a more even distribution of pressure, they offer a more understated and streamlined aesthetic, and - critically - they are more comfortable and lighter.
CIMA laces have been carefully selected and tested to identify the ideal material for a high-performance cycling shoe. Traditional laces tend to loosen while pedaling, so CIMA uses proprietary laces that are a flatter construction which creates a better knot and guarantees the best-fitting shoe no matter the ride - from the most demanding climbs to the hardest flat races. The unique upper eyelet construction provides three specific options for lace routing to adapt to every shape of foot, fit and riding condition.
Pocket Tongue System
CIMA shoes incorporate an innovative Pocket Tongue System that provides a hyper-clean design via a unique and patented closure system. Combined with the elastic bridge, this system provides an internal pocket for storing the knotted laces and an integrated aero cover for a clean and dynamic design.
Stiff Carbon Sole
Designed to create the best blend between comfort and stiffness, CIMA uses an ultra-stiff high carbon composite outsole with a stiffness index of 11. This is developed with a directional ventilation channel, and integrated rubber heel and toe caps.
The outsole features a large platform for easy cleat engagement, and generous fore/aft bolts adjustments for precise fitting.
CIMA is shaped to offer a generous toe box and a deep heel cup.
In size 42, the shoe weighs 240g.
UDOG was born from the love of cycling in Veneto, Italy, a region with a long and impressive cycling culture and an obsession with fashion and style.
Founded in 2021 by Alberto Fonte, a lifetime cyclist and previously the brand manager at fi’zi:k, and Sales & Marketing Director at both Pinarello and Kask. He’s an avid competitor with a true love for the sport in all its disciplines. After fifteen years in the industry working for some of the most iconic brands in cycling, Alberto, together with his friend and former business manager at fi’zi:k and Crankbrothers, Antonio Gerolimetto, decided to create a new and unique cycling brand.
The name UDOG stands for Underdog. With a drive to succeed and hard work, anyone can surprise us and win. Anyone can achieve their goals in cycling as well as in life. We are all Underdogs,